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BISON to take to the skies
to raise funds for The Big Cat Sanctuary

BISON have announced their funding promise to raise £5,000 in 2019 for the Smarden-based charity for wild cats, The Big Cat Sanctuary.  BISON were so inspired during their work on the charity’s rebranding that they have pledged to take a parachute jump as a key part of their fundraising efforts this year.

BISON Managing Director, Mark Bidewell, explains why BISON is getting behind the charity, “The Big Cat Sanctuary has been present in one way or another most of my life. I used to pass the sanctuary every day as a child and I was always intrigued by the work they did and fascinated by the idea of exotic big cats being nurtured here, in the heart of Kent, but the impact of the charity’s work reaching around the globe.” 

The Big Cat Sanctuary, a fellow local and family-run organisation, is set in the heart of the Kent countryside in
 Smarden. The peaceful location provides the ideal conditions to achieve the charity’s core objectives of welfare, breeding, education and conservation. The sanctuary is home to over 50 cats and 14 different species. These include lions, tigers, leopards, jaguars, snow leopards and cheetah. 

You can donate to a worthy cause by visiting our Just Giving page.

BISON & The Big Cat Sanctuary

In 2016, BISON was approached by the charity to work on a new brand identity for them. Mark continues, “I can honestly say that the entire team immersed themselves completely in the project, even more so than usual. We led with our hearts because the conservation work they do is so vital, and we wanted to contribute to that.

The new logo and guidelines rolled out to literature and signage, appeared on a BBC documentary series and in 2019 will be splashed across Formula E racing cars. 


Director of Big Cats and Conservation, Giles Clark, says, BISON have supported and assisted The Big Cat Sanctuary through a phenomenal transition, from being a small charity hidden in the Kent countryside to a well-known organisation, raising both awareness and money for conservation initiatives around the globe. We’re delighted that this partnership with BISON will raise vital funds for the conservation work of the sanctuary and its partners.” 

Looking ahead

Previously, BISON’s half-marathon fundraiser netted £1,075, and they now intend to build on that in 2019 with activities including the London to Brighton bike ride. Mark, Jenna and Kai will also be taking to the skies, as Mark explains, “The charity has such a special place in our hearts that we’re going to find the courage to take part in a parachute jump as part of our fundraising promise of £5,000.”

See how we're doing

As well as the events above, BISON will be taking part in other activities and competitions through the year to hit the £5,000 target.

You can donate to a worthy cause by visiting our Just Giving page.