Formerly known as TW Drainage, TWD has built a strong reputation in the drainage industry over more than a decade. As the business grew, it outgrew its previous premises and relocated to a 10,000 sq ft former engineering plant, acquired during the height of the pandemic, which required significant refurbishment.
As well as the purchase and major overhaul of the unit, TWD took the opportunity to invest in its brand identity, ensuring everything within their new environment reflected the quality and workmanship they’re known for.
BISON were approached initially for some office signage for the new HQ but a discovery meeting highlighted a timely potential to review their brand identity and everything that hangs from it.
Following the proven BISON BLUEPRINT methodology we identified they had three key areas of the business; drainage, plumbing and groundwork. The idea was presented to incorporate these into the new look and feel of their brand in order to make people aware of all services offered.
Once the branding was approved we set a style guide to avoid brand erosion and subsequently rolled out to all signage, print and digital assets for maximum impact and to ensure brand consistency.
Everything BISON has done to make us look professional has gone a long way. BISON made it very easy. It’s good when you’ve got someone who knows how busy you are and takes things off your plate to help you get to the finish line and to deliver. If they say they’re going to do it, they do it!
