City Air Conditioning, a thriving business experiencing five years of continuous growth, embarked on a transformation to propel them to new heights.
As their operations expanded beyond Air Conditioning into Mechanical and Facilities sectors, they sought a new identity that could adapt to these exciting ventures.
After meeting at the Kent Construction Expo, inspired by the possibilities, City Air Conditioning teamed up with BISON to redefine their brand. Collaborating closely with the entire City team, BISON delved into the essence of the company, gaining an understanding of their aspirations and future direction. A number of concepts were presented, each offering a unique path to explore.
Once the vision was agreed upon, the brand was rolled out across various platforms, from striking fleet graphics to eye-catching office signage.
The decision was made to establish a “group” identity known as “City Contractors,” with “City Air Conditioning,” “City Facilities,” and “City Mechanical” operating as subsidiaries beneath this umbrella.
The challenge lay in transforming the entire fleet while minimising disruption to the business. A plan was devised, swiftly executing both partial and full vehicle wraps to get the new City look on the road.
We met BISON at the Kent Construction Expo, we liked what they had on show and it got us thinking about the company image. We met with Mark and he showed us what they’ve done for others and we decided we wanted to refresh what we’d already started.
We could tell we were working to a similar mindset between the businesses which we felt built up a quick, good relationship.
We came to BISON with our current branding and business structure. The guys took everything onboard; what we thought about our company, what we wanted it to be. We’ve come out of the experience with a nice new company image – it feels good to see people recognising the new branding!