Modus Vivendi reached out to BISON for some printed assets for their Ideal Home Show exhibition space, including brochures, expo stand graphics and leaflets, which led to an initial meeting hosted at BISON HQ.
The discovery meeting highlighted Modus’ objectives and what a successful show meant to them, everyone agreed it was important to start with the end in mind. It also helped us to take an in-depth look at their previous exhibitions and what could be improved to help Modus drive up their return on investment.
Modus’ goal for exhibiting at the Ideal Home Show was to get noticed and make an impact. However, a great looking stand does not necessarily mean a successful show: it was essential for Modus to engage new leads and start building relationships. Some of their client projects do not come live for over two years from initial first contact, so being front of mind throughout the entire journey is essential.
What we did
According to one research study**, just 40% of companies make contact with around 80% of the leads generated after an exhibition. A clear follow-up strategy is vital to a successful exhibition; more often than not the hustle and bustle of the normal working day takes over after a show and those hard-earned leads are wasted. This is why, in addition to creating the necessary assets for the show, BISON also produced, managed and executed a marketing plan for Modus.
Every lead Modus gathered at the show received a personalised email, followed by personalised direct mail two to three weeks on from the show. This failsafe slick system we created gave Modus the competitive edge and made them stand out from their fellow exhibitors.
We also helped with the brochure that showcases the premium work Modus undertake for their clients. This took the form of creative support and advice to produce something Modus could be proud to hand out at the show, and best represented their brand and quality.
What they said
“BISON were fantastic – they really grasped what we were looking to get from the show – the initial discovery meeting was framed around helping us achieve a positive outcome as opposed to print technicalities and specifications. They brought some great ideas to the table and helped us pull together not only a great stand and brochures but also a great strategy to ‘wow’ new leads and get remembered.”
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