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Mark Bidewell’s Book Recommendation: Eat That Frog by Brian Tracy


This book is a handy bite-sized guide with twenty-one practical and doable steps that will help you stop procrastinating and get more of your important tasks done.



Put big rocks first

I came across and was blown away by the concepts in this book a few years ago when I attended a time management course where the speaker, Nick, demonstrated ‘putting big rocks first.’

Nick started to fill a jar …

…eleven big rocks down we all agreed, ‘YES, the jar is now full and there is no more space!’

He produced some pebbles from beneath the table and repeated the process, each pebble found its way in between the gaps of the big rocks.

Surely, the jar was now full… he started adding sand to the jar, and to our surprise even a glass of water! Nick then posed the question: “What would happen if we do exactly the same in reverse order?”

You can guess the moral of the story … In life if we start the day with all our little tasks, by the end of the day we’ve run out of time for the big rocks.

Nick recommended Eat That Frog as it explores the idea in a fun way using the metaphor to explain why we should first tackle the most challenging task of the day. The book shows how to dial in on these critical tasks and organise your day. You’ll not only get more done in less time, but tick the right things off too.

BISON Eats That Frog

I loved the book so much that I bought a copy for everyone in the team, with the promise of a night out on BISON if they all read it within a set timeframe.

The rules:

Rule 1: Read a chapter a day
Rule 2: Talk as a team for five minutes a day

The team not only met the challenge but one of the members even came in on their holiday for the daily discussion so as not to hold everyone up. It has been a game changer for me, the team and so naturally BISON. In fact, every day the team not only talk about their rocks and frogs for the day – but they happily embrace and execute them first.

If you’re time poor and want an easy-to-read business book to dip in and out of, then Eat That Frog is for you.

Do you have an exhibition coming up that you have put off preparing for? Do you feel your current brand does not reflect the quality of the services you provide?

These big rocks are often put off in favour of smaller easier tasks, but if you need help tackling these, call Mark on 01622 677 541 for branding and printing solutions that generate brand growth.

Find Eat That Frog on Amazon

Check out this video by the author of the rocks concept, Dr Stephen Covey.


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