According to Mark Bidewell, the director of BISON, LEGO sits right at the top of the brand apex – they really are the benchmark.
LEGO is a brand that has maintained a consistent presence throughout many of our childhoods, and continues to serve us well as adults, all while continuing to diversify and broaden their horizons.
It’s more important than ever to keep a sense of childhood fun alive, and to be more creative and productive. LEGO is proof of this.
Mark said,
There have been countless times I’ve been stressed, only to find myself in my son’s room doing what he calls “freestyle LEGO building” (building off-script with no rules or instructions). It’s surprisingly therapeutic, and I’ve had more than a few eureka moments mid-build.
The reason for this post is that LEGO really is one of the most amazing global brands, and they’re doing something genuinely special this season to support the less fortunate.
They’re inviting everyone to build a LEGO heart and share it using hashtag BuildToGive.
For every heart shared, LEGO will donate a LEGO set to a child in need of play.
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