Pantone Colour of the Year: PANTONE 11-4201 Cloud Dancer.
‘A lofty white neutral whose aerated presence acts as a whisper of calm and peace in a noisy world. PANTONE 11-4201 Cloud Dancer symbolizes a calming influence in a society rediscovering the value of quiet reflection.’
Every year it lands… and every year it divides the room.
Some people treat it like gospel.
Some roll their eyes.
Most of us in design and print sit somewhere in the middle – we get why it exists, but we also know it won’t magically change a brand palette overnight.
To encourage some creativity and wider thinking, Pantone has recommended some complimentary colours to go alongside their Cloud Dancer swatch.
Curious… what’s your take on it?
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