Award-winning Town & Country Mortgage Services have been giving expert advice for over 20 years.
As the business grew, their brand assets no longer felt consistent or reflective of who they had become, so they reached out to BISON for support.
Following the proven four-step BISON Blueprint methodology, we kicked off with an initial discovery workshop over Zoom, followed by a visit to their Luton office to fully understand their environment and uncover opportunities.
After the workshop, we developed a range of design concepts, each with clear rationale showing how they would elevate the brand and better reflect the business.
We encouraged the team to step outside their comfort zone, exploring a simpler, bolder identity.
This led to the introduction of a clean ‘+’ icon and a memorable tagline, ‘Advice that moves you’, supported by two strong colours.
The presentation was a great success with one of the concepts approved. We then rolled out the design across many deliverables including…
Following approval of the chosen concept, we applied the new identity across a range of deliverables, including superimposed ‘imagine it’ office visuals.
We then produced and installed the office graphics, alongside tactile printed stationery. Working in collaboration with their website company, we also developed a website skin to carry the brand online.
To ensure consistency moving forward, we created a set of brand guidelines to protect against brand erosion.
The project was all about balance, creating a brand that stands out in a crowded marketplace while remaining approachable and reassuring. Gary and Andrea stepped outside their comfort zone and now have a brand they’re proud to showcase.
We’ve been well established for quite some time, but felt that we needed to freshen things up with a new identity. Everything was a real mishmash, so it was about bringing everything together again; one look, one feel. That’s definitely what we’ve achieved – we couldn’t be more pleased what’s been done, BISON surpassed all expectations.
Myself and Andrea are quite reserved, we don’t put ourselves out there, so it was a little bit of going out of our comfort zone. We were very much in BISON’s hands, we trusted them and I’m so pleased we did! We love the arrows, the plus sign and the new colours, and it’s very much shouting ‘look at us, this is who we are, this is what we do’. I feel that we’ve got an identity that makes us feel proud and able to to shout about who we are and what we do.
We have a nice working environment for the team as well, a place we’re proud of for anybody coming to visit. We’ve had some super comments from the local tenants in the in the building as well – you can’t miss us now as you drive up the road!
I think a lot of people who have their own business struggle to trust someone with a project like this – their brand is their baby. But the benefits have been amazing. BISON really connected with us as people in the business, keeping that soft family service feel, but bringing us into the 21st century. Thank you!
