Hunters approached BISON with the idea of creating a Christmas gift that felt personal, reflected their values, and helped their sales team reconnect with clients. They had a broad concept involving chocolate and a charitable element, but needed a polished, premium solution that embodied sustainability without losing its sense of occasion.
Working together, we created a bespoke rigid Kraft box made from recycled, recyclable post-consumer waste, finished with crisp white ink to deliver a clean, high-end aesthetic. Inside, Lindt chocolates added a touch of indulgence. Across all the boxes, ten chocolates were secretly wrapped in gold beneath the standard wrapper. The lucky recipients who uncovered one could choose a charity for Hunters to donate £100 to, adding a thoughtful twist to the campaign.
Once approved, our production and fulfilment teams handled the build and packing, delivering a finished piece that landed exactly as intended. The result was a gift the Hunters team were genuinely proud to take out on the road. It created a strong touchpoint for their sales team, sparked warm conversations with clients, and generated consistent positive feedback across the entire campaign.
From the earliest sketches through to prototyping, production and fulfilment, we worked closely with Hunters to shape every detail. This included refining the concept, testing materials, ensuring the white ink performed perfectly on the recycled stock, and crafting a structure that balanced sustainability with a luxury feel.
BISON took a very loose idea and turned it into a polished campaign that fitted our brand perfectly. Sustainability, quality and consistency were key for us, and the finished boxes delivered all of that. The white ink on the recycled stock looked fantastic and the whole process was seamless, with great communication throughout.
Clients loved receiving the boxes, and the charity element went down really well. BISON think of every detail and make sure the end result truly supports your goals.
