Define came to us with a problem most growing businesses hit.
They’re doing well … but it didn’t look it.
The brand felt flat. It wasn’t keeping up with their ambitions.
BISON took them back to the start, redefining the foundations before creating a brand that truly reflected where they were heading.
A scalable identity that works across everything, consistent rollout across vehicles, print, workspace and online.
Every touchpoint aligned.
Every detail considered.
“It’s made us more visible, but also more professional.”
A year on … still delivering.
Before BISON, we were growing, but visually we’d gone as far as we could. From the outside, we just looked flat. It didn’t reflect who we were or where we wanted to go.
We came straight to BISON through a recommendation, and that was enough for me. What we got was exactly that: hard work, good ideas, and a team that really took the time to understand the business.
Since the rebrand, the difference has been massive. We’re constantly getting comments, people sending photos of our vans, noticing us out on the road. It’s made us more visible, but also more professional in how we present ourselves.
What stood out during the process was the thinking. Having multiple strong directions meant we weren’t just picking between two options, we were making a confident, considered decision.
A year later, I’m still really pleased with it. It’s given us a solid foundation to grow from and a brand we can push out in any direction.
