CarGurus®, the online automotive marketplace, created by the co-founder of TripAdvisor, has taken the UK by storm since its UK launch in 2015. Following huge success in the U.S. as the #1 auto shopping site, CarGurus has become the fastest growing car shopping site in the UK*. BISON are proud trusted advisers and enjoy adding value to individual projects to maximise CarGurus’ success.
Based on reviews from car buyers across the country, the annual ‘Top Rated Dealer Awards’ recognise those dealerships who provide exceptional customer service and deliver an excellent buying experience. For their third annual awards, CarGurus’ video captured some of their dealerships receiving a hand-delivered award from the team.
What we did
From the concept phase, BISON worked with the CarGurus team and designed a more modern take for their 2019 award plaques which had a handy multi-fix solution.
CarGurus showed consideration for their dealerships by supplying a plaque that could either be hung on the wall or stand-up proudly on their reception desk. The award reinforces customer confidence.
BISON created a secure packaging solution to distribute the awards to dealers across the country. The anticipation of opening an intriguing, bulky package was heightened with a personalised digitally foiled ‘congratulations’ card celebrating the dealership’s high rating.
CarGurus value their clients and believe it is important to give deserved recognition – these extra special touches, such as the bespoke plaques and their names in silver foil showcases this. The CarGurus team personally visited some of their clients, in a branded, attention-grabbing van, with a film crew to capture the event.
We provided the vehicle for their video shoot day, including the creative design and production of the full wrap, (turning a silver vehicle blue!) to make a big impact and to celebrate the ‘Top Rated Dealer Awards.’
The vehicle made a great focal point for the video and the CarGurus team felt energised and confident when hand delivering the awards.
What they said
“Big shout out to BISON – thanks again for all your help on this campaign. Having a partner that is so resourceful, creative, able and willing to take on challenges, come up with new ideas and always deliver is just what we need on our continued mission to grow and break into new markets.”
Head of B2B Marketing EU, CarGurus
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