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How to make a GREAT first impression

We all know that you don’t get a second chance to make a first impression, and handing over a high quality, tangible business card can make all the difference.

You might think that business cards are outdated when nowadays it’s so easy to connect on platforms like LinkedIn at the click of a button. But the truth is that business cards are as important and relevant now as they’ve ever been. 

Business cards as a branding tool

A set of quality business cards will cost less than a suit for a meeting, last longer and make a memorable, positive impression. 

“Your brand is what people say about you when you’re not in the room.”
Jeff Bezos, founder of Amazon.com

As BISON’s integrity is always represented in everything we do we opted to not just paint the edges of our business cards yellow but to give them three distinct layers. This means that even if you tear one of our cards apart, our BISON yellow runs through the core.

“You have integrity when the life you are living on the outside matches who you are on the inside.”
Alan Cohen, Inspirational Author


Attention-grabbing design 

As today’s business cards are less about exchanging information and more about making a memorable impression, the sky is the limit when it comes. to creating a design which reflects your brand.

Our favourite business cards play with colour, finish, shape and the materials used – even adding an inspirational quote or customer testimonial on the reverse can make a bold statement.

Business card etiquette

Although the way we use business cards isn’t as formal as it was in the 19th century (cards were placed in a tray and then scrutinised by the lady of the house before visitors were granted access!) some etiquette still exists around their use.

Business card dos and don’ts

  • Don’t hand cards out with the left hand
  • Don’t write on a business card
  • Do carry the cards in a special container rather than loose

Mark says, “At BISON, if we hand you a business card it will be taken from a case and presented with two hands – it doesn’t matter if we are dressed in suits attending a meeting, or working onsite to fit signage – we will hand the card over with pride.”

For tailor-made business cards that reflect your brand’s unique qualities, call Jenna or Claire today on 01622 677541. If you have a last minute important event coming up, we can even turnaround cards with our super-express same-day service.



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